Definition
E-commerce engagement metric – The count of individual customers who placed at least one order directly through a company's own app or website during the period, counted once per customer regardless of how many orders they placed. Coupang uses this as its headline growth indicator alongside net revenue per Active Customer (total net revenue ÷ Active Customers), since the two together show whether growth is coming from a larger customer base, higher spend per existing customer, or both. Found In: MD&A, Key Business Metrics disclosure