Definition
Non-GAAP Revenue Measure – A company-defined revenue figure that strips out a specific pass-through cost or relationship management wants excluded from the headline number. Square used this term in 2015 for total net revenue less transaction costs, further adjusted to remove the effect of its below-cost Starbucks payment-processing agreement, to show what its ordinary seller business looked like in isolation. Useful for isolating a distorting relationship, but still a company-defined figure, not a GAAP one, and should be read alongside (not instead of) total net revenue. Found In: MD&A (non-IFRS/non-GAAP reconciliation)