Definition
Average Revenue Per Active Customer – Nu Holdings' preferred per-customer monetization metric: monthly average revenue (total revenue divided by months in the period) divided by the average number of individual active customers over that period. Functions like a Western bank's ARPU, but scoped to active (not total) customers, so it isolates monetization intensity from mere customer-count growth. Found In: MD&A, Earnings Presentation (non-IFRS/non-GAAP reconciliation)