ARPAM (Average Revenue per Active Member)

A neobank/consumer-fintech monetization metric: quarterly revenue annualized (×4), divided by the average of active members at the start and end of the quarter.

Definition

Average Revenue per Active Member – A neobank/consumer-fintech monetization metric: quarterly revenue annualized (×4), divided by the average of active members at the start and end of the quarter. Captures both transaction-volume-driven revenue (interchange) and product monetization (subscriptions, liquidity fees) per user, but each company defines "active" differently, so it isn't directly comparable across companies. Found In: Operating metrics disclosure (not a financial-statement line item)