Definition
Average Revenue Per Paying User – A gaming/digital-entertainment metric measuring average revenue generated per paying user only, rather than per total active user, so it's typically shown alongside a separate pay-user ratio (paying users ÷ total active users). Splitting ARPU» into these two components shows whether growth is coming from converting more users into payers, or from existing payers simply spending more. Found In: Operating metrics disclosure (not a financial-statement line item)