Definition
Assets Under Management – The total market value of the funds/portfolios a manager (a mutual fund AMC, wealth manager, or asset manager) invests and manages on behalf of clients, as of a given date. Grows from net new client inflows and market/price appreciation on existing holdings, so a rising AUM figure doesn't distinguish organic growth (new money in) from the market simply going up — the same caution that applies to AUC above. Found In: Operating metrics disclosure (not a financial-statement line item)