MTU (Monthly Transacting Users)

The count of unique users who completed at least one successful transaction in a given calendar month, as distinct from MAU, which only requires opening the app or loading a page.

Definition

Monthly Transacting Users – The count of unique users who completed at least one successful transaction in a given calendar month, as distinct from MAU», which only requires opening the app or loading a page. A platform reporting MTU rather than MAU is using a stricter, transaction-based bar for engagement — a rising MTU means more people are actually paying or transacting, not just visiting. Found In: Operating metrics disclosure (not a financial-statement line item)