QAU (Quarterly Active Users)

A gaming-industry user metric counting unique users who engaged with a game or platform at least once during a full quarter.

Definition

Quarterly Active Users – A gaming-industry user metric counting unique users who engaged with a game or platform at least once during a full quarter, used alongside (or instead of) Monthly Active Users» because a single quarter smooths out month-to-month swings from new content launches. QAU growing more slowly than MAU in the same period can signal engagement becoming more concentrated in specific months rather than spread evenly across the quarter. Found In: Operating metrics disclosure (not a financial-statement line item)