A Nearly $1 Billion Bet That the Growth Push Is Worth Financing
MercadoLibre used this quarter to do something it hadn't needed to do at scale before: raise real money from capital markets to fund a growth strategy that's now three consecutive quarters into compressing its own margins. On August 24 and 31, 2018, the Company issued an aggregate $880 million of 2.00% Convertible Senior Notes due 2028, paying $91.8 million to enter capped call transactions designed to limit dilution, and used part of the proceeds to retire $263.7 million of its existing 2019 Notes (partly via a private exchange). The result: cash, cash equivalents, and restricted cash jumped to $1,077.7 million at quarter-end, from $388.3 million at the start of the year - a war chest nearly three times the size, funded almost entirely by debt rather than operating cash flow.
That's necessary context for what's happening on the income statement, because the operating business alone didn't generate this cash. Nine-month net revenue grew 17.8% to $1,011.6 million, but gross margin kept falling - to 48.7% from 60.1% a year ago - as free-shipping subsidies rose to $316.7 million from $102.6 million (a $214.1 million increase, on top of H1's own subsidy surge) and sales-and-marketing expense grew 97.9% for the nine months. The nine-month period swung to a $34.2 million net loss, from $81.5 million of net income a year earlier, with the third quarter standalone posting its own $10.1 million net loss (down from $27.7 million of net income in Q3 2017). MercadoLibre isn't running out of cash - it just raised $880 million of it - but it is now financing its growth push with debt rather than the profits that used to fund it, and the terms of that debt (a $443.40 conversion price, on a stock that closed the quarter at $340.47) are a real bet on where the stock needs to go for this to look cheap in hindsight.
Argentina added a second layer of difficulty this quarter: exactly as flagged in last quarter's 10-Q, the Company's Argentine operations formally moved to highly-inflationary U.S. GAAP accounting effective July 1, 2018, changing the functional currency from Argentine pesos to U.S. dollars. Combined with a roughly 54.8% peso devaluation over the nine months (30.1% in Q3 alone) and a 17.4% Brazilian real devaluation in Q3, MercadoLibre's reported dollar figures this quarter reflect real currency mechanics layered directly on top of the shipping-subsidy story - GMV in U.S. dollars actually fell 2.6% in Q3 even as items shipped grew 30.2%, almost entirely a currency-translation effect rather than a demand one.
The Prescription
MercadoLibre should keep using its now-much-larger balance sheet to fund the MercadoEnvios/MercadoPago penetration push, but it should start disclosing a genuine target or timeline for when the free-shipping subsidy (now $107.6 million in a single quarter, up 63.8% YoY even as its growth rate decelerates from H1's near-sixfold jump) stops growing faster than the marketplace itself. The $880 million raise buys real runway - MercadoLibre now has more cash than debt on a net basis - and a company with that kind of balance-sheet flexibility can afford to be explicit about the endpoint of its subsidy strategy without spooking investors into thinking the spending is open-ended.
What it should stop doing: treating the capped-call structure as a solved problem after each new tranche. This is now the fourth capped-call transaction layered on top of the Company's convertible notes since 2014 (2014, 2017, 2018's March tranche, and now the August 2018 tranche tied to the new 2028 Notes), each with a higher strike price than the last, and each purchased near a local high in the stock. The 2028 Notes' conversion price of $443.40 sits 30.3% above the $340.47 close at quarter-end - a reasonable structure on its own, but one that's now been repeated enough times that it reads as a recurring cost of MercadoLibre's rising share price rather than a one-off hedge, and it deserves a clearer explanation of when the Company expects to stop needing a fresh round every time it issues new convertible debt.
Key Financial Metrics
Nine months ended September 30, 2018 vs. nine months ended September 30, 2017 - consolidated, reported in USD (MercadoLibre reports natively in dollars; no FX conversion is needed)
| Metric | 9M 2018 | 9M 2017 | YoY |
|---|---|---|---|
| Net revenues | $1,011.6M | $858.5M | β +17.8% |
| Cost of net revenues | $(519.4)M | $(342.2)M | π΄ +51.8% - shipping subsidies (+$214.1M) and MercadoPago collection fees |
| Gross profit (48.7% margin) | $492.2M | $516.2M (60.1% margin) | π΄ -4.7%, margin -11.4pp |
| Sales and marketing | $(342.4)M | $(207.9)M | π΄ +64.7% - buyer protection program, marketing spend, bad debt all up |
| General and administrative | $(111.2)M | $(91.6)M | β οΈ +21.4% |
| Product and technology development | $(107.3)M | $(93.0)M | β οΈ +15.4% - roughly tracking revenue |
| (Loss) income from operations | $(68.7)M | $120.9M | π΄ Swung from profit to loss |
| Foreign currency gains (losses) | $22.1M | $(19.5)M | β Favorable swing, mostly Argentine functional-currency mechanics (see Beyond the Usual) |
| Net (loss) income | $(34.2)M | $81.5M | π΄ Swung from profit to loss |
| Net cash provided by operating activities | $196.1M | $242.4M | π΄ -19.1% |
| Free cash flowΒ» (operating cash flow less capex, intangibles, property advances) | $126.3M | $190.2M | π΄ -33.6% |
| Cash, cash equivalents & restricted cash (period end) | $1,077.7M | n/a | β Up from $388.3M at December 31, 2017, mostly the $880M convertible notes raise |
| Loans payable and other financial liabilities (period end) | $696.3M | n/a | π΄ Up from $368.4M at December 31, 2017, now including the 2028 Notes |
Adjusted EBITDA is not disclosed by MercadoLibre in this filing as a distinct non-GAAP measure, so it is omitted here rather than estimated.
Key Operational Metrics
Nine months ended September 30, 2018 vs. nine months ended September 30, 2017
| Metric | 9M 2018 | 9M 2017 | YoY |
|---|---|---|---|
| Gross merchandise volumeΒ» (GMV) | n/a (dollar figure not disclosed; growth rate only) | n/a | β +14.0% |
| Total payment volumeΒ» (TPV) | n/a (dollar figure not disclosed; growth rate only) | n/a | β +40.1% |
| Successful items sold | n/a (dollar figure not disclosed; growth rate only) | n/a | β +31.9% |
| Successful items shipped | n/a (dollar figure not disclosed; growth rate only) | n/a | β +55.9% |
| Confirmed registered users (cumulative, period end) | n/a (dollar figure not disclosed; growth rate only) | n/a | β +23.7% |
| Free-shipping subsidies (netted against revenue) | $316.7M | $102.6M | π΄ +208.7% - decelerating from H1's ~467% jump, but still far outpacing revenue growth |
| Q3-standalone: GMV (USD) | n/a | n/a | π΄ -2.6% - currency devaluation, not demand |
| Q3-standalone: items shipped | n/a | n/a | β +30.2% |
GMV growing 14.0% and TPV growing 40.1% while net revenue grew only 17.8% for the nine months keeps confirming the gross-versus-net gap flagged last quarter - though the gap between TPV and net revenue growth narrowed slightly from H1's even wider spread, since the shipping-subsidy growth rate itself is decelerating (208.7% nine-month growth versus H1's ~467%). The more immediate wrinkle this quarter is currency: Q3-standalone GMV in U.S. dollars actually fell 2.6% even as items shipped grew 30.2%, entirely a function of the Argentine peso's 30.1% Q3 devaluation and the Brazilian real's 3.7% decline - a reminder that a dollar-denominated GMV figure can move opposite to real platform activity when Latin American currencies are under pressure.
Four Country Segments - Brazil's Margin Kept Falling, Argentina Held Roughly Flat Despite the Peso
MercadoLibre reports the same four geographic segments introduced this year - Brazil, Argentina, Mexico, and Other Countries (Venezuela deconsolidated effective December 1, 2017).
| Segment | 9M 2018 Revenue | YoY Revenue | Direct contribution margin, 9M 2018 | Direct contribution margin, 9M 2017 | Margin change |
|---|---|---|---|---|---|
| Brazil | $600.8M | β +21.7% | 9.43% | 36.33% | π΄ -26.90pp |
| Argentina | $285.8M | β +14.0% | 35.00% | 39.78% | β οΈ -4.78pp |
| Mexico | $63.6M | β +89.1% | -59.02% | -111.13% | β +52.11pp - still deeply negative, but improving sharply |
| Other Countries | $61.5M | β +45.2% | 6.99% | 17.48%* | π΄ -10.49pp |
| Total | $1,011.6M | β +17.8% | 12.21% | 31.19%** | π΄ -18.98pp |
*9M 2017's "Other Countries" figure here excludes Venezuela, which was reported as its own fifth segment that year, for a like-for-like comparison. **9M 2017's total direct-contribution margin of 31.19% includes Venezuela's segment, which is no longer part of the 2018 total.
Brazil's direct contribution margin kept falling - to 9.43% from 36.33% - continuing Q2's collapse to 6.85% rather than reversing it, even as the segment's own revenue grew a healthy 21.7% (a $179.1 million shipping-subsidy increase for the nine months explains most of the gap). Argentina, by contrast, held up far better this quarter than the peso's 54.8% nine-month devaluation might suggest - direct contribution margin fell only 4.78 percentage points to 35.00%, with local-currency GMV up 52.6% even as reported-dollar revenue growth was just 14.0%. Mexico posted the sharpest improvement of any segment this coverage has measured (+52.11pp), though it remains deeply loss-making at -59.02% margin, and its 89.1% revenue growth is partly an agent-to-principal shipping-accounting shift rather than pure demand growth. Brazil and Argentina together are still 87.6% of consolidated revenue, meaning their combined trajectory - Brazil's continued margin erosion against Argentina's relative resilience - is what actually drives the consolidated numbers.
Beyond the Usual
Argentina's move to highly-inflationary accounting, flagged last quarter, is now in effect - and it cuts both ways
As flagged in last quarter's post, MercadoLibre's Argentine operations formally transitioned to highly-inflationary U.S. GAAP accounting effective July 1, 2018, changing the functional currency for Argentine subsidiaries from Argentine pesos to U.S. dollars. This quarter shows the first real effect: a $23.7 million foreign-exchange gain, driven partly by the peso's continued devaluation over MercadoLibre's dollar-denominated net asset position in Argentina for H1, and partly by the U.S. dollar's revaluation over the Company's peso-denominated net liability position in Argentina once the functional-currency switch took effect in Q3.
The mechanical result this quarter happened to be a gain, not a loss - but that's a function of MercadoLibre's specific asset/liability mix in Argentina at the moment the switch took effect, not a structural feature of highly-inflationary accounting itself. A reader should expect this line to keep moving with Argentine currency mechanics in either direction each quarter, not assume the favorable outcome here will repeat.
The buyer protection program's exposure-to-allowance gap narrowed slightly, but remains roughly 125x
As of September 30, 2018, the buyer protection program's disclosed maximum potential exposure was $633.7 million, down from $648.1 million last quarter, against an allowance of $5.09 million, up from $4.19 million.
The ratio of maximum exposure to actual allowance improved marginally, from roughly 155x to roughly 125x, but the underlying gap is still large enough that a shift in claim rates - during a period of currency stress or fraud-pattern change in a specific market - would need to be sizeable before the allowance methodology caught up with it based on this filing's disclosure alone.
MercadoLibre bought a small machine-learning company outright, its first acquisition since the 2017 Chile/Mexico classifieds deals
On September 6, 2018, MercadoLibre completed the acquisition of 100% of Machinalis S.R.L., an Argentine machine-learning tools developer, for $5.9 million. The stated purpose was to enhance the Company's own machine-learning capabilities - the first acquisition this coverage has recorded since the 2017 Chile/Mexico real-estate classifieds deals, and notably an engineering-talent/technology acquisition rather than a market-expansion one.
A small deal on its own, but a genuine signal of where MercadoLibre is choosing to spend some of its newly-raised capital beyond marketing and shipping subsidies - internal technology capability, not just customer acquisition.
Long Term Retention Plan compensation expense fell only modestly this quarter, as the stock partially recovered from Q2's pullback
Nine-month LTRP compensation expense was $27.7 million, down a modest 3.6% from $28.7 million a year earlier - a much smaller decline than H1's drop to $16.8 million from $22.1 million. That's consistent with the stock's own path: MercadoLibre closed the second quarter at $298.93, down sharply from February's peak, but recovered to $340.47 by the end of the third quarter (helped by the August capital raise), so the compensation-expense drag from a falling stock price eased as the price itself partially recovered.
The SΓ£o Paulo "Imposto sobre ServiΓ§os" tax claim remains in the same favorable posture as last quarter
The decade-old SΓ£o Paulo tax claim - now valued at $3.9 million including surcharges and interest - sits in the identical posture disclosed last quarter: a favorable April 2018 appellate ruling and a July 2018 denial of the municipal council's special-appeal attempt, with only a possible further appeal to Brazil's Superior Court of Justice still outstanding. Management's counsel continues to assess the risk of loss as remote, unchanged from last quarter.
Coverage Table
| Theme | 9M 2018 | 9M 2017 | YoY | Why it matters |
|---|---|---|---|---|
| Net revenue | $1,011.6M | $858.5M | β +17.8% | Third straight quarter of margin compression alongside continued top-line growth |
| Gross margin | 48.7% | 60.1% | π΄ -11.4pp | Shipping subsidies ($316.7M, +208.7%) are the dominant driver |
| Net (loss) income | $(34.2)M | $81.5M | π΄ Swung to a loss | Widened from H1's $(24.2)M loss |
| New capital raised | $880M (2028 Notes) | n/a | New this quarter | Cash/restricted cash nearly tripled to $1,077.7M; funds the growth push, doesn't come from it |
| Brazil direct contribution margin | 9.43% | 36.33% | π΄ -26.90pp | Continued the collapse from Q2's 6.85%, not a reversal |
| Argentina | Highly-inflationary accounting now in effect; peso down 54.8% for the nine months | n/a | β οΈ | Direct contribution margin held up far better than the currency move alone would suggest |
Stock Price - A Partial Recovery, Financed in Part by the New Debt
MELI shares closed at $340.47 on September 28, 2018 (the last trading day of the quarter), up roughly 84.1% from $184.97 two years earlier, and up 13.9% from June's quarter-end close of $298.93 - a partial recovery from Q2's pullback, though still about 12.2% below February 2018's $387.97 peak. MercadoLibre has never split its common stock since its August 2007 IPO, so no split adjustment applies to any of these figures.
The recovery lines up with the same quarter the Company raised $880 million in new convertible debt - not a coincidence necessarily worth reading too much into on its own, but a useful reminder that a market willing to lend a company money on favorable terms (2.00% coupon, a conversion price 30.3% above the stock's own quarter-end close) is a market still pricing in confidence in the growth strategy, even as the accounting numbers show margin compression for a third straight quarter.
Target Valuation Range
DCF fair-value range: roughly $6,410 million (base case) to $12,790 million (bull case) enterprise value, against an actual $15,008.4 million enterprise value - overvalued, and more so than last quarter. Even the bull case now falls well short of clearing the current enterprise value, as the $880 million debt raise plus the stock's own partial recovery pushed enterprise value higher without a corresponding jump in free cash flow.
| Market cap β enterprise value | Q3 2018 |
|---|---|
| Share price (period-end, September 28, 2018) | $340.47 |
| Shares outstanding | 45,201,662 |
| Market capitalization | $15,389.8 million |
| Less: cash, cash equivalents & restricted cash | $1,077.7 million |
| Plus: loans payable & other financial liabilities | $696.3 million |
| Enterprise value | $15,008.4 million |
Short and long-term investments of $69.9 million are comparatively small and excluded here for simplicity. Trailing-twelve-month net revenue combines this filing's nine-month figure of $1,011.6 million with an implied Q4 2017 of approximately $437.0 million (FY2017's 10-K net revenue of $1,398.1 million, less an approximated nine-month 2017 figure of $961.1 million under the pre-ASC 606 presentation that 10-K used - the 10-Q's restated nine-month 2017 figure of $858.5 million reflects $102.6 million of shipping subsidies newly netted against revenue under ASC 606).
| Peer-multiple sanity check | Q2 2018 | Q3 2018 | Change |
|---|---|---|---|
| TTM Net revenue | $1,464.0 million | $1,448.6 million | β¬ down |
| Enterprise value | $13,156.0 million | $15,008.4 million | β¬ up |
| EV/Sales | 8.98x | 10.36x | β¬ up |
EV/Sales rose sharply as enterprise value grew while trailing revenue growth decelerated. Trailing twelve-month net income remains negative, so a P/E multiple isn't meaningful.
DCF (base/bull), illustrative: both scenarios start from an annualized free-cash-flow base of roughly $168.4 million (this nine-month period's $126.3 million FCF annualized on a 4/3 basis, an 11.6% margin on the $1,448.6 million TTM revenue figure above).
| Scenario | Key assumption | Implied EV | % of actual EV |
|---|---|---|---|
| Current (Q3 2018 close) | actual market price | $15,008.4 million | 100% |
| Base | Revenue growth decelerating 20%β12% over 5yrs; FCF margin recovering to 22% by year five as shipping-subsidy/marketing spend normalizes; 12% discount, 4% terminal growth | $6,410 million | 42.7% |
| Bull | Revenue growth 24/20/18/15/13%; FCF margin recovering faster, 16%β28% by year five (debt-funded growth push pays off in durable share gains); 10.5% discount, 5% terminal growth | $12,790 million | 85.2% |
Even the bull case now falls well short of clearing the current enterprise value, as the $880 million debt raise plus the stock's own partial recovery pushed enterprise value higher without a corresponding jump in free cash flow.
Reverse DCF: holding a 12% discount rate and solving for the perpetual FCF growth rate that would justify today's $15,008.4 million enterprise value on the $168.4 million annualized FCF base implies a required perpetual growth rate of approximately 10.8%, forever - broadly similar to last quarter's ~11.0%, even though enterprise value itself rose meaningfully, because the FCF base also grew in dollar terms.
The single biggest swing factor remains the same one flagged last quarter: whether the shipping-subsidy and marketing spend that's now being financed partly with $880 million of fresh debt converts into durable share gains that eventually restore the FCF margin the base case requires, or represents a structural cost of competing in Brazil that keeps compressing margins for longer than this valuation assumes.
MercadoLibre, Inc.'s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2018, filed with the U.S. Securities and Exchange Commission and signed November 2, 2018. Historical MELI share price data covers month-end closes from September 2016 through September 2018; MercadoLibre has never split its common stock since its August 2007 IPO, so no split adjustment applies to these figures. No presentation, press release, or transcript was located for this filing, so this post does not include a management-commentary section.